A champion breakfast and 60 minutes of exercise a day for children is the best start towards a healthier lifestyle. So to mark the start of an Olympic year, Kellogg’s is splashing out by offering free kids swim vouchers on special promotional packs, to encourage families to take the plunge and get fit in 2012. It has secured the partnership of over 700 pools across the UK to get as many children swimming and having fun in their local baths as possible.
These vouchers are set to create waves with families and are redeemable with every full paying adult. This “flipping” good offer is available from January to March 2012 on 30 million cereal boxes across the Kellogg’s kids and family range, including Corn Flakes, Coco Pops and Rice Krispies.
World Silver medallist and top British swimmer Hannah Miley, one of six athletes that form Team Kellogg’s, is fronting this campaign and will be encouraging families to get active as the nation gears itself up for the summer. Kellogg’s is the official breakfast cereal of British Swimming and has been helping children to learn to swim in the UK for over 15 years.
For more information, visit www.kelloggs.co.uk/freeswim to find your nearest participation pool for your free kids swim.
Ten Top Swimtastic Facts
• Kellogg’s has supported swimming in the UK since 1996, with its sponsorship of the ASA’s Awards Scheme.
• 30 minutes of steady paced lane swimming burns over 200 calories.
• Swimming is great for your heart, because you are using your whole body.
• The ASA Awards Scheme is the most successful scheme in British sport with over 18 million awards since 1996.
• Elephants are capable of swimming twenty miles a day, using their trunks as natural snorkles.
• Benjamin Franklin invented flippers.
• Throughout the UK, almost 12 million people of all ages and abilities enjoy swimming regularly.
• Due to the water resistance, 30 minutes of activity in the water is worth 45 minutes of the same activity on land.
• Kellogg’s recently funded 250 swim coaches around the UK.
• The fastest fish is the sailfish – it can swim up to 68 miles per hour.
Notes to editors
One voucher admits one child (under 16 years) to one free swim session when accompanied by an adult aged 18 or over.
The offer is available from January 2012 to March 2012 but vouchers are redeemable until 31st December 2012. Please visitwww.kelloggs.co.uk/freeswim for full terms and conditions and a list of participating pools
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