May 19, 2012

Government to end dual ratings system for games

Carmageddon

Do your children play video games? Do you worry about unknown content when purchasing games for children? Watch out for the launch of a stronger, simpler age-rating system

Powered by Guardian.co.ukThis article titled “Government to end dual ratings system for games” was written by Keith Stuart, for guardian.co.uk on Thursday 10th May 2012 13.34 UTC

The video game age ratings system is to be simplified, after proposals put forward by the UK government on Thursday.

Currently all games are regulated under the Europe-wide PEGI scheme, which provides age ratings as well as guides on game content.

However, titles with mature content are also rated by the British Board of Film Classification, and are required to display a BBFC “15″ or “18″ certificate. Under the proposals going through parliament, PEGI will be solely responsible for all game classification.

Additionally, the “12+” PEGI rating will become legally enforceable for the first time, meaning that anyone who sells a designated 12+ title to younger children will face fines of up to £5,000 and a jail sentance.

The age-rating will be conducted in the UK by the Video Standards Council. The organisation will have the power to deny a rating to any title that contains “extreme content”, making it unavailable for sale in Britain.

The BBFC rarely made outright “bans” on video games. The violent driving title Carmageddon was initially denied an age rating in 1997, but publisher SCI made changes to the content and later appealed against the board’s decision.

In 2007, the BBFC refused to grant Rockstar’s Manhunt 2 a rating, but after an eight month court battle, an edited version was released.

“The new system will benefit both parents and industry by creating a stronger, simpler age-rating system,” said creative industries minister Ed Vaizey.

“It will give parents greater confidence that their children can only get suitable games while we are creating a simpler system for industry having their games age rated.”

Although PEGI has been in operation since 2003, it has always shared ratings responsibilities with the BBFC, which has been providing age certaification for games since the mid-eighties.

A single rating system was proposed as part of the exhaustive Digital Britain report, published by the government in 2009, but the process of organisation the switch has been slow.

“This news is very welcome and finally gives us the mandate to undertake the role of statutory video games regulator in the UK,” said VSC chairwoman Baroness Shephard.

“The VSC is fully prepared and ready to carry out the vital role of providing consumers with a single, straightforward games rating system whilst ensuring that child-safety remains our first priority.”

The parliamentary process for designating the Video Standards Council is expected to be completed in time for the system to come into effect in July.

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National ‘Ribbon of Dreams’ Campaign

creation station

A recent survey reported 46% of parents struggle with play ideas, alongside hundreds of children centres closing, the need to  support parents with play ideas and activities has never been higher. The Creation Station has launched their Ribbon Of Dreams Campaign, to provide events and ideas to nurture of the imaginations of our future generation.

The benefits for children being given the time and space to play creatively are well documented. This is supported by a recent survey of 2000 parents by Ribena. The survey found that play is vital for physical, emotional and social development in children. It was identified that play which is child-led, free, for its own sake and exploratory is the most beneficial for children and that almost half of parents (46%) want help and ideas on how to play with their children.

With the closure of over 250 children centre’s around the UK, parents and carer’s are receiving even less help with children’s play activities. The Creation Station, the UK’s leading children’s arts and crafts activity provider, has set up the ‘Ribbon of Dreams’ campaign to nurture childrens imaginations through a series of local and national events running across the UK during the months of May, June & July 2012. All profits from the events will be donated to The Children’s Trust who provide care, education, therapy and rehabilitation to children with multiple disabilities, complex health needs and acquired brain injury.

“We are delighted to be supporting parents, carers and organisations to inspire children’s imaginations, through  childrens art and crafts workshops across the country” states Sarah Cressall founder and managing Director of The Creation Station “We are providing events across the UK for families, nurseries, toddler groups,  pre-schools, brownies, cubs,  shopping centres, county shows  and at events celebrating  the Jubilee and the games to mention a few”

The Creation Station ‘Ribbon of Dreams’ is based on inspiring children to think of want they would love to be, do, create or invent. Children are encouraged to talk about their dream with their parent / carer / Creation Station leader  and then draw and collage the image onto an activity sheet. The images are taken home and can be scanned in and uploaded to become part of the national ‘Ribbon of Dreams’ gallery on www.thecreationstationstore.co.uk

The Creation Station is an ambassador of child led, exploratory creative play. With over 55 centres across the UK, parents / carers and organisations are supported with weekly Baby Discovery classes, Little Explorer classes and Family Fun classes. Other creative experiences include birthday party entertainment and event entertainment

You get involved in a variety of ways. Attend one of the many events running across the UK visit www.thecreationstation.co.uk to find nearest centre. Or visit the gallery on the online storewww.thecreationstatiostore.co.uk to download your Ribbon of Dreams activity sheet, then  draw your dream and upload it.

If you are involved in working with children aged 3 months to 11 years, or work within a family focused activity or events organisation and would like to find out more contact Ian Ballinger on 0844 854 9100 or email ian@thecreationstation.co.uk to discuss how The Creation Station can support the work you are doing.

Girlhood explained online

Young women gossiping

Powered by Guardian.co.ukThis article titled “Girlhood explained online” was written by Eva Wiseman, for The Observer on Saturday 21st April 2012 23.04 UTC

What must it be like growing up female now? What must it feel like to be 14 today, growing up in a world where, rather than being limited to reading Judy Blume novels and More magazine’s “position of the fortnight”, slyly devoured in the WH Smith by the 260 bus stop, things like Rookie exist? Rookiemag.com is a site edited by Tavi Gevinson, the 15-year-old blogger who Lady Gaga called “the future of journalism”, and, as per, she was right.

They publish three times a day (after school, at dinnertime and before bed), things like “A guide to navigating the end of a friendship”, “Literally the best thing ever: Glitter”, and, my favourite, “How to look like you weren’t just crying in less than five minutes”. This speaks to me at 31 – I can only imagine its impact had I read this in my teens. At the recent TedxTeen event, Gevinson talked why she launched the site last year. “One thing that can be very alienating,” she said of current “empowering” female role models, “is that girls then think that to be feminists they have to live up to being perfectly consistent in their beliefs, never being insecure, never having doubts, having all the answers… And this is not true. And actually recognising all the contradictions I was feeling became easier once I realised that feminism was not a rulebook but a discussion, a conversation, a process.”

I am not nostalgic for those years when it felt like the braces on your teeth were an aching physical metaphor for life. A time when you couldn’t talk about feeling awkward and oily and different, because that would’ve meant admitting that, before then, you were faking normality, and fakery was the worst crime of all. Those normal girls who weren’t like us, who were in perfect control, their bodies contained. Who could talk to adults, and boys, and who didn’t pull their jumpers over their knuckles or hide behind their fringes. The girls in magazines, gambolling white-teethed along a beach. Gambolling wasn’t for us. We would definitely trip over our feet and someone would definitely laugh.

The world worries for teenage girls today. All the porny influences, the sexting, the surgery – all the saturated pink. But counteracting these pressures to conform are the voices like those on Rookie, ones that are non-prescriptive, enthusiastic, embarrassing, funny. Ones that, by unpicking the awkwardness of female adolescence and providing a place to talk about it, have helped feminism become almost fashionable. Today you don’t have to go searching for “your people” at libraries and record shops. They’re all there in your Wi-Fi, screaming about hair dye. The internet is the indie-club toilet of the universe. This is where young women can talk really noisily about who they fancy, compare tights’ deniers and learn that they don’t have to dress like strippers unless they really, really want to. That there are other people just like them who are also feeling angry and weird and like everything’s awful, and that, even alone in front of a computer, they can feel part of something. This is the other side of the internet’s menace, that bit that parents and the papers see. These are the ribbony networks of girldom that tie the web together – they are well-lit roads through the intimidating, dark bits.

Mine was the last generation to grow up without the internet at home – I wonder what we would be like if we’d had the whole web to play with. Instead of wandering through our teenage years with only Just 17 to teach us how to be, would we have stormed into adulthood with our eyes open, leading with our personalities? And what does it mean that for us our adolescence is still so present, that Rookie resonates so strongly, that a schoolgirl is one of the sanest, most articulate voices in the media today? Rather than having grown up, she makes me feel like I’ve just got really good at being 16.

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Pupils going hungry as school meals shrink, teachers warn

School meals

Powered by Guardian.co.ukThis article titled “Pupils going hungry as school meals shrink, teachers warn” was written by Jessica Shepherd, education correspondent, for guardian.co.uk on Monday 2nd April 2012 23.05 UTC

School lunch portions are now so small that many children in England are hungry during afternoon lessons, teachers have warned.

Canteens are cutting costs by reducing portion sizes, the annual conference of the Association of Teachers and Lecturers (ATL) heard. Some run out of food before all children have been served.

At the same time, teachers said, the number of children eligible for free school meals was on the increase because of rising unemployment. Pupils are entitled to a free lunch if their parents’ joint income is less than £16,000 a year. For many of these children their only daily hot meal is eaten at school.

An ATL poll of 503 school staff found that more than a third had noticed a rise in the number of children eligible for free school meals. Just over three-fifths (62%) said the cost of school meals had risen by up to £95 a year per child. But many warned that portion sizes had been reduced and the choice of healthy options had become more limited.

School food experts said this could have a damaging effect on children’s concentration and behaviour.

One teacher, who did not want to be named, said children at her primary school were served “very small portions and very limited choice. Children who come with packed lunches eat a lot more at lunchtime.”

Another said the portions at her school were very poor. “There seems to be no regular inspection of the food, the kitchens or portion sizes,” she said. A secondary school teacher said schools offered chips, pasta and rice rather than vegetables and salad because that was what cooks could prepare in bulk quantities.

Many schools outsource the running of their canteens to private firms. Mary Bousted, general secretary of ATL, said: “Private market forces risk taking over what we are feeding the nation’s children. The size of a portion will, to some extent, affect the size of the profits of an outsourced firm … it is absolutely the case that children are going hungry.”

The Jamie Oliver Foundation, a charity that helps the public to make better-informed choices about food, said a nutritious lunch increased children’s concentration, improved their behaviour and made it more likely that they would achieve top grades.

guardian.co.uk © Guardian News & Media Limited 2010

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Isossy

isossy

Nearly 20 years ago Amanda Rabor was selling contemporized African influenced clothing, jewellery and cushions on Camden Market with her sister and friend. Flying Start explores how her talent for fashion is still going strong in 2012 with the pioneering Isossy Children’s wear label.

Once you enter the Isossy world, you will be hooked. More to the point, so will your children!
This fantastic range of contemporary designed fashion will inspire your children to develop their own identity and individuality with a magnificent choice of vibrant colours influenced by Africa and Asia.

Items from Isossy are limited editions with anything between 10-100 pieces of any one print, so your children can feel special and stand out from the crowd.

So how did the Isossy label begin?

Amanda Rabor has always been passionate about creating children’s clothing and designing unusual pieces.  Her past experiences working on Camden Market and with a small business Culture Kids were her learning ground and build up to the Isossy concept. Amanda says “The experience of doing Culture Kidz was invaluable to me. I had a lot of support and I learnt the basics”. Amanda’s global perspective comes from her Nigerian father and Trinidadian mother who raised the family internationally in NYC and later London.

Amanda describes the style of her designs in three diverse collections. Isossy play is easy, casual, playful daywear. Isossy Classic is ladylike, formal, classic, ‘little ladies who lunch!’ and Isossy Occasions is for more formal occasions such as weddings, first communions and parties.

Isossy have had plenty of coverage in the press, featuring exclusively in magazines such as Close Up, You, Ankora and New African Woman.

Check out www.isossychildren.com where you can shop securely by garment style and sex,  and browse through a gallery of designs in their lookbook section.

Win a Play Chart with Care ViraSoothe

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When a child does contract chickenpox, Dr Chris Steele, the resident doctor on ITV’s This Morning programme, has urged parents “to ditch the calamine lotion in favour of Care ViraSoothe Chickenpox Relief Cooling Gel” to help ease the misery of chickenpox itching. Dr Chris says that Care ViraSoothe: “is a revolutionary new product that is specifically formulated to relieve the irritating symptoms of chickenpox. The cooling gel helps to break the itch, scratch, infection cycle, soothing and calming the itch and helping to avoid long-term scarring.” Care ViraSoothe is gentle enough to use on the face and body and can be used on children as young as six months. It costs £5.73 for 50g and £8.33 for 75g and is available from Boots, Sainsbury’s, Lloyds Pharmacy, Morrison’s, Co-op pharmacy, Asda Pharmacy, independent pharmacies and online.

Care ViraSoothe has teamed up with Flying Start to offer 20 winners a specially designed ‘Let’s Play Together’ Wall Chart. All you need to keep your child amused with or without chickenpox!!

The ‘Let’s Play Together’ Wall Charts (RRP around £15) have been developed by the award-winning Victoria Chart Company. Designed to go on the wall or fridge, the chart lets you record the great activities you and your child do together. Children will love placing a smiley face sticker on the chart each time they have fun! Each chart comes with sticky tabs, a sheet of face stickers and a special pen so you can write on the chart, then wipe it clean.

To enter, just answer the simple question below:

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Win a Play Chart with Care ViraSoothe

At what age is chickenpox likely to occur?

New British Invention That Will Make Life Easier For Parents

snuggle bundle website post

Flying Start catches up with  two entrepreneurial Dads from Sussex, David Soplomons and
Mike Edwards have come up with a fantastic invention which will help new parents worldwide.



The BUNDL™ (patent pending), is “the World’s first baby
lifting blanket” and has already won their company Snugglebundl, The Barclays
Bank Take one small step innovative new business award for the Southern region beating
over 5000 entries to scoop the £50.000 prize money, and the opportunity to
seriously launch their unique product to the world.

The BUNDL solves the age old problem of moving sleeping
babies without waking them. The unique design means that you no longer have to
bend or stoop to pick up your baby. In fact it is so easy that by using the
extra strength support handles you can lift up, lay down and move your sleeping
baby with just one hand without waking them and whilst keeping perfect posture.

The BUNDL works like a hammock, fully supporting the head, neck and spine whilst the soft padded hood completely protects the crown. David said “I came up with the idea because my wife had complications with the birthand I had a bad back and we struggled picking up and putting down our daughter, especially getting her in and out of the car.”

It was originally conceived and designed for Mums who had
undergone caesarean births or who had birthing complications resulting in
restricted movement, for parents or carers with back problems and for disabled
or wheelchairs users. However, after much testing it became apparent that it
was an incredibly useful and practical invention for anyone with a young baby.

The Bundl is the first product of its kind and since
launching at the Brighton Baby Expo in November Snugglebundl have been
inundated with amazing reviews and blessings from parents who have been using
the Bundl. Mike said” It’s one of those simple ideas that you think, why hasn’t
anyone thought of that before! Everybody keeps saying I wish I’d had one when
we had our baby! We feel completely inspired.”

The Bundl is manufactured entirely in the UK, complies with European safety standards and is
available through their website http://www.snugglebundl.co.uk/ and hopefully
before to long in a shop near you.

Win A Copy Of The Smurfs DVD

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Sony Pictures Home Entertainment will have families everywhere singing a happy song on December 5 when Sony Pictures Animation’s live-action animated feature, The Smurfs ™, becomes available on Blu-ray™ 3D, Blu-ray™ Double Play, DVD and digital.


When the evil wizard Gargamel chases the tiny blue Smurfs out of their village, they tumble from their magical world into ours – in fact, right in the middle of Central Park. Just three apples high and stuck in the Big Apple, The Smurfs™ must find a way to get back to their village before Gargamel tracks them down. Directed by Raja Gosnell (Scooby Doo) and starring Neil Patrick Harris (“How I Met Your Mother”), Jayma Mays (“Glee”), Sofia Vergara (“Modern Family”), and Hank Azaria (Hop) as Gargamel, the film features the smurf-ect voices of singing sensation Katy Perry as Smurfette, George Lopez (Rio) as Grouchy and Jonathan Winters (The Flintstones) as the original Papa Smurf.

The Smurfs™ will be available for RRP £29.99 (Blu-ray 3D), RRP £24.99 (Blu-ray) and RRP £19.99

SmurfsTM& © Peyo2011 Lic. LafigB. The Smurfs, the Movie © 2011 CPII/Hemi -Culver. All Rights Reserved.

Win a Copy of the Brand New Smurf's DVD

Which Pop Star is the voice of Smurfette?

Cambridge autism research is ‘useless’

flyingstart

Parents of children with autism have slammed a Cambridge University professor for producing “useless” research into their children’s condition.

Professor Simon Baron-Cohen, director of the University’s Autism Research Centre, said that engineers, scientists and computer programmers who meet their partners at work may be fuelling the increase in cases of autism, currently affecting around one in every 100 people.

Gillian Loughran, editor of Autism Eye magazine, said she has been inundated with phone calls from parents expressing their annoyance at what they see as the latest trivia to emerge from Cambridge.

Loughran, an award-winning journalist and mother of Finn, who has autism, said: “I could fill Cambridge University with parents of children with autism who are not working in any of the fields he mentions, but whose children went on to develop the condition.”

Loughran said parents tell her they want research into such issues as the role of toxins on their children’s health, and the gut, immune and mental health problems that beset the rising number of children with autism, and for research that could lead to effective health as well as educational interventions.

“Some children with autism are in pain and discomfort from gut issues and a considerable number of children with autism face exclusion from their school,” she said. “It’s far more important to study their health and educational problems than the history of their parents’ dating arrangements.”

Loughran called the sort of research being conducted at Cambridge “sensationalist and headline grabbing”. She said: “Parents of children with autism despair at the number of academics who raise their profiles and sell more of their books while failing to conduct research that has the real potential to help these children.”

She called on David Cameron to follow the lead of President Obama, who has given autism research and treatment greater priority in the US.

In September, President Obama signed legislation renewing the US’s landmark Combating Autism Act for another three years, authorizing $693 million in spending. American parents will see federal support continuing for autism research, services and treatment.

Loughran said: “Parents in the UK are desperate for answers. The NHS needs to know how to help these children and the Government needs to act with a greater sense of purpose.”

Additional information

In 2010, the National Autistic Society’s ‘Need to Know’ campaign declared that 70 per cent of children with autism in the UK have a mental health problem that is preventable or treatable, such as depression or obsessive compulsive disorder.

In 2009, research conducted by the charity Treehouse, entitled ‘Disobedience or Disability? The exclusion of children with autism from education’ found that 43 per cent of children with autism were officially excluded from school in a 12-month period.

Autism Eye is a quarterly magazine for parents and professionals who care for children with autism. Its website iswww.autismeye.com

Surrey based leisure business wins big at the Kellogg’s ASA Swimtastic Awards 2011

website post swimtastic

DC Leisure has been crowned England’s best swimming pool operator at the prestigious Kellogg’s ASA Swimtastic Awards 2011, a glittering ‘Oscar-style’ event held in Sheffield on the 5 November. The Awards are organised by the ASA, the national governing body for swimming, and celebrate the achievements of swimmers of all ages and abilities from around the country.

The Kellogg’s ASA Swimtastic Awards 2011 was even bigger and better than ever with the glamorous awards ceremony hosted by former Olympian, Steve Parry, and a ‘Swim with the Stars’ session where nominees had the chance to make a splash with their sporting heroes.

The awards were attended by the cream of British Swimming, Diving, Synchro and Water Polo including, Nick Robinson-Baker, Cassandra Patten and the GB Women’s Water Polo team, who were joined by unsung swimming stars from across the UK in a celebration of swimming.

DC Leisure, which has registered offices in Bagshot, Surrey, won the award because it has a 20 year track record of achievement and manages 62 swimming sites in partnership with local authorities throughout the UK. By the end of 2011 they are expected to have awarded over 65,000 Kellogg’s ASA Awards.

This year DC Leisure has put a strong emphasis on family swimming and has funded free swimming for all under 8’s in 46 of their 62 swimming sites.

DC Leisure has also supported 154 staff in achieving Level 1 and 2 UKCC/ASA Teaching Aquatics qualifications, with 43 staff benefitting from IoS aquatic apprenticeships.

After winning the award, Jackie Goacher, Contract Manager for DC Leisure’s Amber Valley region said: “We are so pleased to have won Facility Operator of the Year, as we have tried so hard to increase swimming participation.”

“At DC Leisure we feel that we offer something in the pool to suit everyone and exercising in the water really has brought exercise to a whole new audience, people that may not exercise on dry land.”

“I think the secret to our success is that we are all so passionate about what we do, from the staff on the ground to the board members.”

Olympic and Commonwealth swimmer, James Goddard said: “I think this is a really fantastic day for everyone. It’s so nice to see the nominees interact with the international athletes. My daughter Evie is here with me today and she was really excited to get in the pool and have some fun with everyone.

“I think it’s very important to recognise the successes of the nominees. Every single person here has a really inspirational story and I think their achievements will make others believe they can achieve anything.”

To find out more about the nominees for the Kellogg’s ASA Swimtastic Awards 2011 or take a look at the images from the day visitswimming.org.