May 19, 2012

Win an Aquabeat MP3 playerwith New Metanium Everyday

metanium competition

Exercising with your baby can be a great way to get and stay in shape, and listening to music can be just the motivator you need to get out there every day.

New Metanium Everyday Barrier Ointment is giving away 3colourful Aquabeat MP3 players (RRP around £70) which can store 1000 of your favourite tracks. It floats on water and is waterproof so you can even use it while swimming. Waterproof earphones are included.

3 runners up will receive a specially designed purple Metanium changing bag (RRP £30) –ideal for all those on-the-go baby essentials.

Winners and runners up will also receive a tube of Metanium Everyday to try out.

NHS Choices recommends that the best way to prevent nappy rash is by “applying a barrier cream after each nappy change”. New Metanium Everyday Barrier  a unique Ointmenthas double action formula to help guard against nappy rash. It helps seal in the skin’s natural moisture keeping the skin soft, smooth and supple. Metanium Everyday contains no fragrance or lanolin, so is gentle enough to use at each nappy change.

My son suffers nappy rash quite badly when he is teething (he is at the moment) and he hasn’t even had a small red patch, so I would say Metanium Everyday works a treat, and his skin feels very soft.(Comment from a mum testing Metanium Everyday).

Protection for your baby and motivation for you – Every day!

Metanium Everyday RRP £2-99 for 40g and £5-49 for 80g is available from Boots, Asda, Tesco, Sainsbury’s, leading pharmacies and at www.boots.com

Visit:www.metanium.co.ukto join the Metanium Baby & Toddler Club and for more information about the treatment and prevention of nappy rash.

To enter, just answer the question below:

What is recommended by NHS Choices as the best way to prevent nappy rash?

Budding young Authors asked to put Pen to Paper in major story-writing competition

silent nigh2

Aspiring young authors are being given the chance to see their work produced as part of a prestigious story-writing competition.

Aspiring young authors are being given the chance to see their work produced as part of a prestigious story-writing competition.

Back by popular demand, the Silentnight Book At Bedtime initiative is now in its sixth year and launches at 2pm, Thursday 17th May 2012.

Designed to celebrate shared bed-time reading and imaginative writing, it is open to children aged between six and eleven across the UK. They’re being asked to submit an original story featuring the company’s much-loved Hippo and Duck characters and be in with a chance of bagging a highly original prize.

Ten finalists will see their work broadcast to the nation, narrated by award-winning author, Jeremy Strong and the public will be able to listen to the stories and vote for their favourite.  The bedtime story with the most votes will be made into a unique, illustrated printed book for them to keep, and made available as an exclusive, downloadable e-book too.

The winner and their family will also enjoy a stay at the Pyjama Suite at The Alton Towers Hotel and all ten finalists will also receive a Silentnight Healthy Growth bed.

As Jeremy Strong explains: “I know from previous years that this is a fantastic opportunity to showcase some of our amazing, young creative talents – and the entries are always of a very high standard.  Last year we received more than 1,400 stories so we’re hoping to see even more this time.

“As well as highlighting how much young people enjoy imaginative writing, the competition is a great chance to talk about the importance of bed-time reading and sharing that very special time with your children.  I can’t wait to start reading them all!”

Entries can be submitted at www.silentnight.co.uk/bookatbedtime or by post and must be received by 2pm, 5th July 2012.  Voting for the ten selected finalists will begin on the 26th July 2012 and will close midnight 24th August 2012.

For full entry information please visit: www.silentnight.co.uk/bookatbedtime

Win one of two Huggies® nappies and Pink Lining change-bag prize packs, worth £100!

Huggies competition flying start magazine
Alfie the baby, the latest addition to the Huggies® family, is rallying babies across the UK to join him in his campaign against leaky nappies and try the new drylock system in Huggies® Super dry and Natural Fit nappies!
To celebrate the launch of the unique new drylock technology, Alfie is giving 2 of his fellow babies the chance to win a Huggies® nappies and Pink Lining change-bag prize pack, worth £100!
The drylock system combines an absorbent core with a super snug fit, to lock away leaks no matter how active or what position your baby is in. Stay super dry with Huggies drylock® – a unique system that locks wetness away faster so nothing gets out

The name of the baby featured in the recent Huggies Drylock campaign is called

Childhood Atopic Eczema

eczema

Atopic eczema often starts early in life, it can develop from birth but usually at around 3-6 months of age, and in the toddler years. Having a baby or child with atopic eczema can cause great concern. Eczema can be a long-term problem. In most cases it tends to wax and wane, but sometimes it can be active for months or even years or may finally disappear – often for no apparent reason. The tendency to have atopic eczema is often inherited, which means it may run in families. Almost one-third of the population may have the ability to develop atopic eczema, so it is very common. Having atopic eczema can be linked with having asthma and hay fever. Some family members may have all these conditions, others may only have one, or brothers and sisters may not be affected at all.

Atopic eczema causes dry, reddened and itchy skin. It may also be weepy, cracked and scaly. There is often a pattern of the skin flaring up and then calming down for a time, but the skin tends to be dry and itchy, even in between flare-ups. Even before a baby is able to scratch, it will rub its face against the cot to try to relieve ‘the itch’. In babies, atopic eczema can occur in a few small patches or all over the body. In children, atopic eczema often affects the creases of body joints, such as the backs of knees or insides of elbows. Constant scratching will split the skin, causing it to weep, bleed and open up to infection.

The itchiness of eczema can be unbearable, leading to sleep loss, frustration, stress and depression – this can affect whole families, not just the person with eczema. Even before a baby is able to scratch, it will rub its face against the cot to try to relieve ‘the itch’. Although there is no immediate cure for atopic eczema at present, there are ways to maintain it and keep it under control. Atopic eczema can, however, flare up spontaneously for no apparent reason. Spontaneous flare-ups are often the result of triggers. Triggers are not the same for everyone, but there are a number of common ones:

• Soap
• Overheating
• Skin infection (bacterial and viral)
• House-dust mites and their droppings
• Animal dander (fur, hair, saliva)
• Pollens
• Moulds
• Sometimes diet
Learning what triggers your baby’s or child’s atopic eczema can help you maintain their condition successfully, but there will be times when the trigger factors are maybe not obvious and the eczema may flare for no particular reason.

Successful eczema treatment begins with an understanding of what eczema is, followed by information about management and treatment; and the complications associated with eczema, such as infection and triggers. The basics of treatment for childhood atopic eczema are emollients and topical steroids. Follow your health care professional’s advice on what treatment is appropriate to use, when and how to use it and how much to use. If in doubt, ask your doctor, nurse or pharmacist to go through your treatments with you.

Keeping skin well moisturised is the most important thing you can do to make your baby or child’s skin more comfortable. Emollients prevent dry skin and help to keep skin moist and supple. They should replace all soaps and be used for washing and moisturising the skin on a daily basis. They soften the skin, reducing inflammation and irritation. If you have eczema it is advisable to use emollients (medical moisturisers) instead of ordinary moisturisers, soaps and bath products, all of which can irritate and dry out the skin. The most important thing is choosing emollients that your baby or child’s skin and fits in with your lifestyle, for example a light cream for during the day and a greasier one for evenings. It is the frequency of reapplication that is essential to prevent skin drying, so generally they need to be used liberally and several times a day.

Apply moisturisers in gentle downward sweeps following the direction of the hairs on the skin. Never rub in the emollient, as this is likely to set up ‘the itch’. You need to use a soap substitute for washing your child and you may need to put medicinal bath oil or an emollient in the bath. Most emollients are available on prescription and can also be bought over the counter at the chemist, ask your pharmacist for advice. Try any new product on a small patch of skin unaffected by eczema and check that your child does not react to it before using it all over their body.

Topical steroids are prescribed to treat eczema flares. There are four strengths of steroids, which come in cream, ointment and lotion forms. The doctor who prescribes the topical steroid will take into account the age of the child, where the steroid is being applied. and the severity of the child’s severity. Hydrocortisone is usually all that is needed for babies and children with mild eczema. Children who have moderate to severe eczema may need a stronger steroid or may have steroid strength increased, if Hydrocortisone does not clear the eczema. The doctor may also prefer to ‘hit’ the eczema with a moderate or potent steroid first, and then once the eczema is under control move down to a weaker strength. Steroids are usually applied to the eczema once or twice a day; your doctor, nurse or pharmacist will advise you on application. Remember to leave a 20 minute gap in between applying emollients and steroids. It is much kinder to control a severe flare-up quickly, using an appropriate topical steroid recommended by the doctor, than to allow it to drag on indefinitely because you are afraid to use a topical steroid, and therefore cause considerable distress to your child.

Some people worry about the side effects of topical steroids, such as thinning of the skin. Side effects can occur, but are usually due to incorrect use and are often reversible. Applied appropriately with advice about how to apply from your doctor, nurse, topical steroids are a safe and effective treatment for eczema.

If your child or babies eczema is not getting better, they may have a skin infection, especially if their skin is weepy and itchy. There are a number of other treatments available to treating more severe eczema. You should always return to your health care professional to discuss worries and concerns; they will in turn advise you further on your baby or child’s eczema management

The National Eczema Society

The National Eczema Society aims, to provide people with independent and practical advice about treating and managing
eczema; and raise awareness of the needs of those with eczema. The National Eczema Society provides a wealth of information, which can be found at www.eczema.org

An eczema helpline operates 08.00-20.00hrs on 0800 089 1122 and is the first point of contact for anyone affected by eczema. It provides support and guidance on eczema management and treatment.

Please call the helpline for a copy of the National Eczema Society Childhood Atopic Eczema booklet.

The Role Of The Modern Grandparent

I am Typecast The Role Of The Modern Grandparent

In this feature, Flying Start showcases ‘The Role of The Modern Grandparent’ as seen on www.iamtypecast.com.
The Typecast blog is written by Nickie O’Hara- wife to one, Mum to three and Nana to two. She works full time for an educational charity, is studying for a Social Science degree with the Open University and writes, cross-stitches and tap dances to “relax” (although not at the same time). You can read more about Nickie here.

The Role Of The Modern Grandparent

I know I’m not quite the norm when it comes to being a grandparent (stop sniggering at the back, you know what I mean) but when I read research highlighted by The Telegraph it appears that children cared for by their grandparents whilst the parents go out to work are better developed both in social and emotional aspects.

To me, this is only representative of traditional families where, maybe, the grandparents are old enough to have retired and are in fairly good health.  It doesn’t take into consideration that there are many families at the extreme of this research, i.e. living longer gives us more reason to start our families later.  But also very much not when your family includes a non-traditional ‘Granny at 36′.

I never wanted history to repeat itself with my daughter also becoming a teenage parent, for both selfish and unselfish reasons.  I wanted a gap where my husband and I could have a break from little people running around and revel in the fact that we didn’t have to organise enough equipment for an expedition to the South Pole when we were actually only going out for the day in the car.  But also, I wanted my daughter to have A Life; one where she could have a few wild years, find a career that she loved and go and do all the things that I would have wanted to do instead of sitting at home surrounded by bottles, nappies, boring routines and a list of “What If’s”.

Life never really turns out the way you expect it to.  So you deal with it…. Read More

Baby Shower Company Founder Is Winning Awards!

The Ultimate Baby Shower Company Ally Atkins

Ally Atkins, the British Baby Shower expert and founder of The Ultimate Baby Shower Ltd has been busy gaining recognition as an entrepenuer to look out for!

Ally made her first television appearance last year as the UK Baby Shower Expert and her business has since been selected by both Jacqueline Gold and Theo Paphitis as one of their favourite small businesses in the UK.

Deborah Meaden’s Local Business Accelerators compeition saw Ally reach the finals beating off stiff competition to be recognised as a top local business. Ally has since conducted many interviews discussing how she manages to run a successful business single-handedly along with 2 young children. Ally has been inspiring other determined mothers who hope to run a successful business themselves.

On top of that Ally was nominated for a Business Mum’s Award earlier this year along with over 300 other business owners. A panel of judges selected Ally as one of the finalists for a Resilience Award, which means she has overcome the odds to create an award winning business whilst caring for her two young children.

Ally is pleased with progress and asks What is next for The Ultimate Baby Shower I wonder!!??

New Bedwetting Guide

Bedwetting
ERIC’s popular bedwetting guide for parents and children has been completely redesigned, updated and rewritten.
This booklet explains what causes bedwetting, how it can be resolved, what parents can do to help and much more…. it’s a must for every parent whose child wets the bed.
The booklet is free to download from ERIC’s website and single hard copies are also available for 50p + pp – order from the ERIC shop.
For health professionals, bulk orders are available

Charity Launches to Combat Liver Disorder Linked to Stillbirth

Obstetric cholestasis stillbirth liver disorder

A new charity – OC Support – launches on 29 March 2012 to help women and their families affected by the pregnancy liver condition obstetric cholestasis (OC), to raise awareness of the condition and to support further research into its causes.

OC is the most common pregnancy-specific liver disease and affects 1 in 140 pregnant women in the UK and can lead to complications and risks including spontaneous premature birth, fetal distress and stillbirth. The charity hopes that by raising awareness of the symptoms to look out for (see below) and funding more research into the condition, these risks can be drastically reduced.

The charity runs a helpline and a website, has made a short film about the condition, moderates forums for affected women and their families to share experiences and ask questions, and raises money towards research into the condition.

Jenny Chambers set up the charity after undertaking 20 years of fundraising and campaigning work about the condition, following her own tragic loss of two babies as a result of undiagnosed OC. Jenny said: “Becoming a charity is such an important move which will enable us to support more women and their families, raise more money to fund crucial research into the condition and work strategically with partner organisations to improve awareness. We want to make a real difference in peoples’ lives and ultimately we hope to eliminate stillbirths resulting from OC, so that no more families need to go through the agony of losing a baby to the condition.

“Twenty years ago there was nothing about OC in media or pregnancy books. I felt very strongly that women needed to know about the condition and understand its implications, and this remains the case today. With active management the risk of stillbirth in an OC pregnancy is believed to be the same as for any normal pregnancy, which is why continuing to raise awareness and fund research into the condition is so important, and becoming a charity facilitates this.”

Professor Catherine Williamson, head of the Maternal and Fetal Disease Group at Imperial College which is studying the causes of OC and what the best treatments are, said: “I believe the emergence of this charity is very timely. OC is a common liver disease of pregnancy that can have severe consequences in terms of adverse pregnancy outcomes. There is increasing interest in OC throughout the medical and scientific community and several recent studies have focussed on the causes of the complications of stillbirth, preterm labour and features of fetal distress. Researchers are keen to work with patient organisations to take our findings to affected women and babies in the clinic and in the community. I have worked with Jenny Chambers and other members of OCSupport for several years and cannot imagine a more effective and professional group of people to run the charity. I look forward to working with the charity to help improve management of women with OC and to understand this important disease.”

Former Eastenders actress and singer Kim Medcalf, patron of OC Support who had OC in her first pregnancy and who is currently pregnant with her second child said: “Pregnancy can be a worrying time even if it runs smoothly, but having OC can cause unbearable itchiness for the pregnant woman and a lot of extra distress and concern for her and her family. The help that OC Support can provide for affected families is very reassuring and it is also comforting to know that so much important research is being carried out so that diagnosis, care and treatment can be improved in the future.”

Obstetric cholestasis (also known as intrahepatic cholestasis of pregnancy, ICP) is a pregnancy liver disorder that usually (but not always) appears in the third trimester of pregnancy and affects around 5,000 women in the UK each year. It causes a build up of bile acids in the bloodstream, potentially leading to complications and risks including spontaneous premature birth, fetal distress and stillbirth. Symptoms include:

  • itching that is typically on the hands and feet but which can be anywhere on the body. It may be mild and annoying or so severe and debilitating that it disturbs sleep and causes the woman to scratch so aggressively that she bleed;
  • dark urine;
  • pale stools;
  • and some women also bleed heavily after delivery.

Diagnosis is through blood tests and whilst there is no cure, management of the condition usually comprises monitoring and medication during pregnancy followed by early induction (typically between weeks 37 and 38). Symptoms disappear very soon after birth but there is a 60-90% chance that once affected, women will develop OC again in future pregnancies.

For more information visit www.ocsupport.org

New Baby and Toddler Hazards in Today’s Homes

Baby Safe Homes

Experts in home safety advise on accident prevention

With over 500,000 visits to A & E from kids under 5 years old in 2011*, a survey of hundreds of UK homes by safety experts, Baby Safe Homes, reveals new risks from today’s furnishings and equipment.  RoSPA’s Make it Safe campaign is drawing attention to the dangers of blind cords, but Baby Safe Homes, the leading child safety company in the US, which recently launched in the UK,  reveals some of the other common baby and toddler safety issues to beware of in today’s homes:

1. Flat Screen TVs unsecured

These are heavy and often within easy reach of a toddler, on furniture which is unstable or easily climbed.  If not mounted on a wall, TVs can be pulled over by a curious toddler.  This risk has been overlooked in every home visited by Baby Safe Homes to date.

2. Complex stairs

RoSPA reports that the most severe accidents to children in the home are caused by falls from height.  Baby Safe Homes observed many homes with unique, complex stairs, eg spirals, open tread, or wooden and slippery, each presenting a unique and significant risk to toddlers if no barrier is in place to stop a child going up or down.

3. Pressure gates at the top of stairs – unstable and a trip hazard

Pressure gates are popular, as they are easy to fit and don’t require any drilling, however, they create a dangerous trip hazard, particularly for sleep-deprived parents.  Screw-fit gates are a safer option and drilling can often be avoided by using bannister post bracket kits.

4. Heated Towel Rails – A burn hazard

A heated towel rail could be a burn hazard, especially for a toddler that likes to hold on to things to pull themselves up, or cruise along.  If there is no way of regulating the temperature of the towel rail, it should be turned off.

5. Book shelves and storage units unsecured

Many UK homes struggle with lack of storage and this becomes more acute when babies arrive, with a plethora of toys and baby equipment.  While there are many cheap and easily assembled shelving units available, they aren’t always stable, but can be secured safely.

Commenting on the thousands of safety hazards he has observed, director of Baby Safe Homes UK, Chris Jones, says, ‘I’ve seen balusters like those on a comedy film, where toddlers could easily push them out and fall through.  On the other end of the scale I’ve seen parents who have padded every available corner, on every wall or hard surface.  Parental supervision is always the best safety measure available.   First time parents are understandably nervous with a newly mobile baby or toddler in the home, but there is a middle ground between excessive baby-proofing and doing nothing.  Our service takes the hassle out of the task of preparing a house for an active toddler.’

How and When to Baby Safe

Baby Safe Homes recommends parents stay slightly ahead of their child’s development, for example putting stair gates in when the child looks ready to crawl.  It’s better to take the time to adjust to the equipment before it’s absolutely necessary.

When deciding how long to keep gates in place, every child is different.  Once a child is confident on stairs and can be relied upon to hold on to the bannister, parents should consider allowing more access.  Most children are ready for this after their third birthday.  Anything that the child has found a way to get around, should be removed immediately.

About Baby Safe Homes UK

Learning what equipment is on the market and finding the right safety products for your home can easily turn into a frustrating and confusing research project, and it could then take several days or weeks of DIY to fix the safety equipment.  Baby Safe Homes UK, a RoSPA member, provides a clean, fast and affordable service to baby safe the home.

The company will carry out an initial survey of a home and provide a consultation on safety issues to be remedied, for a nominal fee, from £25.  A list of tasks and recommended products is provided and the company can then install all the required equipment, the same day, in a matter of hours.  The company’s experience means they know the most appropriate and best quality safety products to install.  If the same day installation service is chosen, the initial consultation will be free.  Installation costs vary according to what needs to be done and equipment costs are competitive to those found on the high street or Internet.

Call 0207 559 1491 for more info, or visit www.babysafehomes.co.uk.

Here Come The Holidays!

Splash About Holiday Swimwear for Babies and Children

Whether it’s a Spring break or long waited for Summer holiday make sure you pack your Splash About essentials for the kids when heading off to the pool or beach.

The simple yet effective original Happy Nappy (from £9.85) is compulsory in most baby swim classes in the UK and is made from supple, stretchy neoprene finished with super soft, snug fitting, deep bands of fabric with a high rubber content to stop any unwanted accidents. Choose from a wide selection of bright colours or opt for the oh-so-cute pale pink Frilly Bum Happy Nappy or the proud-to-be-British Union Jack Happy Nappy!

The Splash About Water Buddies Float Jacket (£27.99) is a stylish bit of buoyancy kit for children aged 1 year and over, older children and adults and is also available in a range of bright, visible colours and patterns including the new Star design in lilac and blue. The Water Buddies range has been developed to help teach toddlers how to swim by combining correctly positioned floatation that can be gradually reduced to stop dependency on floats.

When the sun’s shining you need to think about UV protection clothing which is where Splash About’s Sun Protection range comes into its own. Just one of a host of great fashion colours and designs for 1-6 year olds is the so ‘on trend’ navy stripe Sun Protection Loose Fit top and shorts – made from cool, smooth fabric that not only keeps UV rays out but also helps perspiration evaporate (£29.99).

Don’t forget the sunglasses either – My First Shades (£12.99) are certified to provide 100% protection from UVA and UVB rays and are shatterproof, impact resistant and come with polycarbonate lenses and frames making them pretty much kiddie-proof!

All Splash About products are made from special SPF 50+ fabric which blocks 98% of the sun’s rays, so children are protected from the sun when swimming and playing outside.

Splash About – simply the best safety swimwear you can buy.

For more information on the Splash About range of safety and swimwear go to www.splashabout.com