June 20, 2013

The Role Of The Modern Grandparent

I am Typecast The Role Of The Modern Grandparent

In this feature, Flying Start showcases ‘The Role of The Modern Grandparent’ as seen on www.iamtypecast.com.
The Typecast blog is written by Nickie O’Hara- wife to one, Mum to three and Nana to two. She works full time for an educational charity, is studying for a Social Science degree with the Open University and writes, cross-stitches and tap dances to “relax” (although not at the same time). You can read more about Nickie here.

The Role Of The Modern Grandparent

I know I’m not quite the norm when it comes to being a grandparent (stop sniggering at the back, you know what I mean) but when I read research highlighted by The Telegraph it appears that children cared for by their grandparents whilst the parents go out to work are better developed both in social and emotional aspects.

To me, this is only representative of traditional families where, maybe, the grandparents are old enough to have retired and are in fairly good health.  It doesn’t take into consideration that there are many families at the extreme of this research, i.e. living longer gives us more reason to start our families later.  But also very much not when your family includes a non-traditional ‘Granny at 36′.

I never wanted history to repeat itself with my daughter also becoming a teenage parent, for both selfish and unselfish reasons.  I wanted a gap where my husband and I could have a break from little people running around and revel in the fact that we didn’t have to organise enough equipment for an expedition to the South Pole when we were actually only going out for the day in the car.  But also, I wanted my daughter to have A Life; one where she could have a few wild years, find a career that she loved and go and do all the things that I would have wanted to do instead of sitting at home surrounded by bottles, nappies, boring routines and a list of “What If’s”.

Life never really turns out the way you expect it to.  So you deal with it…. Read More

Baby Shower Company Founder Is Winning Awards!

The Ultimate Baby Shower Company Ally Atkins

Ally Atkins, the British Baby Shower expert and founder of The Ultimate Baby Shower Ltd has been busy gaining recognition as an entrepenuer to look out for!

Ally made her first television appearance last year as the UK Baby Shower Expert and her business has since been selected by both Jacqueline Gold and Theo Paphitis as one of their favourite small businesses in the UK.

Deborah Meaden’s Local Business Accelerators compeition saw Ally reach the finals beating off stiff competition to be recognised as a top local business. Ally has since conducted many interviews discussing how she manages to run a successful business single-handedly along with 2 young children. Ally has been inspiring other determined mothers who hope to run a successful business themselves.

On top of that Ally was nominated for a Business Mum’s Award earlier this year along with over 300 other business owners. A panel of judges selected Ally as one of the finalists for a Resilience Award, which means she has overcome the odds to create an award winning business whilst caring for her two young children.

Ally is pleased with progress and asks What is next for The Ultimate Baby Shower I wonder!!??

New Bedwetting Guide

Bedwetting
ERIC’s popular bedwetting guide for parents and children has been completely redesigned, updated and rewritten.
This booklet explains what causes bedwetting, how it can be resolved, what parents can do to help and much more…. it’s a must for every parent whose child wets the bed.
The booklet is free to download from ERIC’s website and single hard copies are also available for 50p + pp – order from the ERIC shop.
For health professionals, bulk orders are available

Charity Launches to Combat Liver Disorder Linked to Stillbirth

Obstetric cholestasis stillbirth liver disorder

A new charity – OC Support – launches on 29 March 2012 to help women and their families affected by the pregnancy liver condition obstetric cholestasis (OC), to raise awareness of the condition and to support further research into its causes.

OC is the most common pregnancy-specific liver disease and affects 1 in 140 pregnant women in the UK and can lead to complications and risks including spontaneous premature birth, fetal distress and stillbirth. The charity hopes that by raising awareness of the symptoms to look out for (see below) and funding more research into the condition, these risks can be drastically reduced.

The charity runs a helpline and a website, has made a short film about the condition, moderates forums for affected women and their families to share experiences and ask questions, and raises money towards research into the condition.

Jenny Chambers set up the charity after undertaking 20 years of fundraising and campaigning work about the condition, following her own tragic loss of two babies as a result of undiagnosed OC. Jenny said: “Becoming a charity is such an important move which will enable us to support more women and their families, raise more money to fund crucial research into the condition and work strategically with partner organisations to improve awareness. We want to make a real difference in peoples’ lives and ultimately we hope to eliminate stillbirths resulting from OC, so that no more families need to go through the agony of losing a baby to the condition.

“Twenty years ago there was nothing about OC in media or pregnancy books. I felt very strongly that women needed to know about the condition and understand its implications, and this remains the case today. With active management the risk of stillbirth in an OC pregnancy is believed to be the same as for any normal pregnancy, which is why continuing to raise awareness and fund research into the condition is so important, and becoming a charity facilitates this.”

Professor Catherine Williamson, head of the Maternal and Fetal Disease Group at Imperial College which is studying the causes of OC and what the best treatments are, said: “I believe the emergence of this charity is very timely. OC is a common liver disease of pregnancy that can have severe consequences in terms of adverse pregnancy outcomes. There is increasing interest in OC throughout the medical and scientific community and several recent studies have focussed on the causes of the complications of stillbirth, preterm labour and features of fetal distress. Researchers are keen to work with patient organisations to take our findings to affected women and babies in the clinic and in the community. I have worked with Jenny Chambers and other members of OCSupport for several years and cannot imagine a more effective and professional group of people to run the charity. I look forward to working with the charity to help improve management of women with OC and to understand this important disease.”

Former Eastenders actress and singer Kim Medcalf, patron of OC Support who had OC in her first pregnancy and who is currently pregnant with her second child said: “Pregnancy can be a worrying time even if it runs smoothly, but having OC can cause unbearable itchiness for the pregnant woman and a lot of extra distress and concern for her and her family. The help that OC Support can provide for affected families is very reassuring and it is also comforting to know that so much important research is being carried out so that diagnosis, care and treatment can be improved in the future.”

Obstetric cholestasis (also known as intrahepatic cholestasis of pregnancy, ICP) is a pregnancy liver disorder that usually (but not always) appears in the third trimester of pregnancy and affects around 5,000 women in the UK each year. It causes a build up of bile acids in the bloodstream, potentially leading to complications and risks including spontaneous premature birth, fetal distress and stillbirth. Symptoms include:

  • itching that is typically on the hands and feet but which can be anywhere on the body. It may be mild and annoying or so severe and debilitating that it disturbs sleep and causes the woman to scratch so aggressively that she bleed;
  • dark urine;
  • pale stools;
  • and some women also bleed heavily after delivery.

Diagnosis is through blood tests and whilst there is no cure, management of the condition usually comprises monitoring and medication during pregnancy followed by early induction (typically between weeks 37 and 38). Symptoms disappear very soon after birth but there is a 60-90% chance that once affected, women will develop OC again in future pregnancies.

For more information visit www.ocsupport.org

New Baby and Toddler Hazards in Today’s Homes

Baby Safe Homes

Experts in home safety advise on accident prevention

With over 500,000 visits to A & E from kids under 5 years old in 2011*, a survey of hundreds of UK homes by safety experts, Baby Safe Homes, reveals new risks from today’s furnishings and equipment.  RoSPA’s Make it Safe campaign is drawing attention to the dangers of blind cords, but Baby Safe Homes, the leading child safety company in the US, which recently launched in the UK,  reveals some of the other common baby and toddler safety issues to beware of in today’s homes:

1. Flat Screen TVs unsecured

These are heavy and often within easy reach of a toddler, on furniture which is unstable or easily climbed.  If not mounted on a wall, TVs can be pulled over by a curious toddler.  This risk has been overlooked in every home visited by Baby Safe Homes to date.

2. Complex stairs

RoSPA reports that the most severe accidents to children in the home are caused by falls from height.  Baby Safe Homes observed many homes with unique, complex stairs, eg spirals, open tread, or wooden and slippery, each presenting a unique and significant risk to toddlers if no barrier is in place to stop a child going up or down.

3. Pressure gates at the top of stairs – unstable and a trip hazard

Pressure gates are popular, as they are easy to fit and don’t require any drilling, however, they create a dangerous trip hazard, particularly for sleep-deprived parents.  Screw-fit gates are a safer option and drilling can often be avoided by using bannister post bracket kits.

4. Heated Towel Rails – A burn hazard

A heated towel rail could be a burn hazard, especially for a toddler that likes to hold on to things to pull themselves up, or cruise along.  If there is no way of regulating the temperature of the towel rail, it should be turned off.

5. Book shelves and storage units unsecured

Many UK homes struggle with lack of storage and this becomes more acute when babies arrive, with a plethora of toys and baby equipment.  While there are many cheap and easily assembled shelving units available, they aren’t always stable, but can be secured safely.

Commenting on the thousands of safety hazards he has observed, director of Baby Safe Homes UK, Chris Jones, says, ‘I’ve seen balusters like those on a comedy film, where toddlers could easily push them out and fall through.  On the other end of the scale I’ve seen parents who have padded every available corner, on every wall or hard surface.  Parental supervision is always the best safety measure available.   First time parents are understandably nervous with a newly mobile baby or toddler in the home, but there is a middle ground between excessive baby-proofing and doing nothing.  Our service takes the hassle out of the task of preparing a house for an active toddler.’

How and When to Baby Safe

Baby Safe Homes recommends parents stay slightly ahead of their child’s development, for example putting stair gates in when the child looks ready to crawl.  It’s better to take the time to adjust to the equipment before it’s absolutely necessary.

When deciding how long to keep gates in place, every child is different.  Once a child is confident on stairs and can be relied upon to hold on to the bannister, parents should consider allowing more access.  Most children are ready for this after their third birthday.  Anything that the child has found a way to get around, should be removed immediately.

About Baby Safe Homes UK

Learning what equipment is on the market and finding the right safety products for your home can easily turn into a frustrating and confusing research project, and it could then take several days or weeks of DIY to fix the safety equipment.  Baby Safe Homes UK, a RoSPA member, provides a clean, fast and affordable service to baby safe the home.

The company will carry out an initial survey of a home and provide a consultation on safety issues to be remedied, for a nominal fee, from £25.  A list of tasks and recommended products is provided and the company can then install all the required equipment, the same day, in a matter of hours.  The company’s experience means they know the most appropriate and best quality safety products to install.  If the same day installation service is chosen, the initial consultation will be free.  Installation costs vary according to what needs to be done and equipment costs are competitive to those found on the high street or Internet.

Call 0207 559 1491 for more info, or visit www.babysafehomes.co.uk.

Here Come The Holidays!

Splash About Holiday Swimwear for Babies and Children

Whether it’s a Spring break or long waited for Summer holiday make sure you pack your Splash About essentials for the kids when heading off to the pool or beach.

The simple yet effective original Happy Nappy (from £9.85) is compulsory in most baby swim classes in the UK and is made from supple, stretchy neoprene finished with super soft, snug fitting, deep bands of fabric with a high rubber content to stop any unwanted accidents. Choose from a wide selection of bright colours or opt for the oh-so-cute pale pink Frilly Bum Happy Nappy or the proud-to-be-British Union Jack Happy Nappy!

The Splash About Water Buddies Float Jacket (£27.99) is a stylish bit of buoyancy kit for children aged 1 year and over, older children and adults and is also available in a range of bright, visible colours and patterns including the new Star design in lilac and blue. The Water Buddies range has been developed to help teach toddlers how to swim by combining correctly positioned floatation that can be gradually reduced to stop dependency on floats.

When the sun’s shining you need to think about UV protection clothing which is where Splash About’s Sun Protection range comes into its own. Just one of a host of great fashion colours and designs for 1-6 year olds is the so ‘on trend’ navy stripe Sun Protection Loose Fit top and shorts – made from cool, smooth fabric that not only keeps UV rays out but also helps perspiration evaporate (£29.99).

Don’t forget the sunglasses either – My First Shades (£12.99) are certified to provide 100% protection from UVA and UVB rays and are shatterproof, impact resistant and come with polycarbonate lenses and frames making them pretty much kiddie-proof!

All Splash About products are made from special SPF 50+ fabric which blocks 98% of the sun’s rays, so children are protected from the sun when swimming and playing outside.

Splash About – simply the best safety swimwear you can buy.

For more information on the Splash About range of safety and swimwear go to www.splashabout.com

Huggies® Launches Innovation With Talking Babies

Huggies Launches Innovation With Talking Babies.jpg

Kimberly-Clark’s nappy brand, Huggies®, is investing in its biggest marketing campaign in over four years with the launch of the new Huggies® drylock system.

The drylock upgrade leaves baby’s skin super dry for up to 12 hours and helps to prevent leaks. The launch will see a multimillion-pound investment featuring a new TV advert airing 21 March, product trialling, in-store activity, PR and online activity.

The TV creative brings the fun side of the Huggies® brand to life and features two babies, Alfie and Evie, talking in baby babble and animating their conversation with expressive hand gestures.

Alfie calls for babies to join his campaign against the embarrassment of leaky nappies and to choose Huggies®. The campaign’s strapline brings Alfie’s rally together with the assurance that ‘What happens in Huggies® stays in Huggies®’.

The baby babble is translated via subtitles for the viewer, to differentiate the advert against conventional baby product campaigns. Alfie’s campaign will continue online with the launch of his very own Twitter handle, @AlfieTheBaby, the content of which is rumoured to be created by a high profile writer.

Louise Weatherstone, Brand Manager at Huggies®, says: ‘We know the most compelling reason for mum to become brand loyal is to have the reassurance against leaks and Huggies® drylock provides our best ever protection.’

‘Drylock signals the largest investment in product innovation to date and to celebrate this we will be staging our biggest ever product giveaway online.’

‘Alfie’s campaign has been developed to create a careful balance of humour and engagement, to entertain and motivate parents to buy Huggies®. The campaign will be delivered across varied marketing platforms, with particular focus on online, as this remains the number one point of reference for parents looking for baby brand insights.’

‘With the launch including strong retail promotions, we are poised to see an influence on sales and are confident the surprises baby Alfie brings over the coming months will continue to make an impact’.

The unique new drylock system combines a super absorbent core to draw moisture away from babies’ skin fast[2], with a super soft, stretchy waistband, leg elastics and improved leg guards, to protect against leaks. The drylock product upgrade has been added to Huggies® Super-Dry and Natural Fit nappies, available in baby sizes 3 to 6.

LolliBop 2012 Tickets Now On Sale

LolliBop Family Festival 2012

LolliBop 2012 tickets are now on sale for a super early bird price of £19.50pp. There are a limited number of tickets available at this special price for the family event, which is returning to Regent’s Park, August 17-19.

LolliBop are delighted to announce Halfords as an official partner for the 2012 event. Halfords will create a bespoke Bike City at LolliBop, which will include a Wacky Races obstacle course for under 5s, where children can be the first to try out a brand new range of Balance and Apollo kids Bikes. LolliBopper’s will be the first in the country to ride the new bikes, which are available to buy exclusively at Halfords from September. For big brothers and sisters highlights include a BMX stunt display and demo area.

Pint sized guests (and grown ups) will notice a few more additions to the 2012 event.

The ‘LolliBop Kitchen’ will bring an exciting new area to the event, where LolliBoppers will have the chance to learn new skills from live demonstrations and interactive workshops. A new ‘Tween’ area will play host a number of activities including street dance, hula hoop, and beatbox workshops, and even it’s very own laser room!

Other new areas include ‘The LolliBop Human Zoo’, ‘The Disco Shed’, and the ‘The Village Green’ (with its own live music, craft stalls, and street theatre).

Back by popular demand, the Science Museum are preparing for a triumphant return to Regent’s Park with an expanded area and dedicated Science Zone.

For pre-schoolers, the ’3 ft & Under’ area is back. Confirmed activities include a mini disco, tiny play, little arts, yoga, teddy bears picnic and baby salsa. An extended covered buggy park is also being created.

Old favourites, including ‘LolliSports’, ‘Imagination Stations’, ‘Itsy Bitsy Strictly’ and ‘The Enchanted Forest’ will all return for 2012.

And of course no festival would be complete with a live stage. ‘LolliBop Live’ will play host to some of the hottest names in kids entertainment, with some surprises for adults to. Headliners to be announced soon.

LolliBop Super Early Bird day tickets are on sale now priced £19.50pp (numbers are limited). http://www.lollibopfestival.co.uk

Self Sterilising Anti Colic Bottle

mam

The smart MAM Anti-Colic cleans itself!

Every day baby life is easy with the MAM Anti-Colic. The innovative bottle reduces colic and sterilises itself! Enjoy 80 percent less colic thanks to the smart base ventilation. Easy switching between mum and MAM thanks to the unique teat. And practical self-sterilisation thanks to innovative technical design!

This smart and innovative bottle ensures that from now on parents are mobile: the MAM Anti-Colic sterilises itself. Simply heat in the microwave with water and it’s done! Whether on holiday or visiting friends the smart Anti-Colic bottle is ready for use. Babies enjoy feeding from the Anti-Colic because the bottle ensures that the feed flows smoothly. This means that babies don’t swallow any air and colic is reduced.

The MAM Anti-Colic sterilises itself! Whether at home or on the go: simply heat in the microwave with water, no need for a steriliser. 80 percent less colic: the MAM Anti-Colic innovative base ventilation ensures a smooth flow and makes every feed enjoyable. As soft as mum’s skin: a gentle sensation for baby when feeding thanks to the extra-soft MAM teat.

The perfect companion…

Life with a baby can be quite stressful. This is why the MAM Anti-Colic is the ideal support. Its new sterilising function ensures that it is ready for everything: visiting relatives, travelling or meeting friends. The smart bottle is sterilised in an instant; simply heat in the microwave for three minutes with a little water and it’s ready to use. No additional product, no chemical additives – that’s how easy sterilisation can be. Peace of mind for parents and a perfect start in life for babies. Lisa Parkhill Managing Director of MAM UK commented that: “The MAM Anti-Colic is convenient at home and on the go, it is the perfect companion for dynamic every day baby life.”

Learn more at: http://www.mambaby.co.uk/MAM1.mov

Great Little Trading Co. wins Best Children’s Retailer Award 2012

Great Little Trading Company
For the fifth time, GLTC has won Best Children’s Retailer at the industry’s prestigious ECMOD Awards.
GLTC offers a unique online ‘department store for kids’ – a treasure trove of brilliant and often exclusive toys and furniture for children and their parents. It’s committed to helping families make the most of childhood in every way; this is achieved by design innovation and rigorous testing to ensure the value, performance, and quality of everything they sell.
With its ‘Price Match Promise’, completely free returns on everything, and with fantastic customer service a constant priority, GLTC has seen its customer satisfaction index rise inexorably throughout the last 12 months despite the very tough retail environment.
Jamie Reeve, GLTC’s Executive Chairman says ‘We’re so pleased to have won this award for the fifth time – I’m especially pleased for my team and our suppliers, as they have all put in so much hard work designing and sourcing our range and improving our customer care’.

For the fifth time, GLTC has won Best Children’s Retailer at the industry’s prestigious ECMOD Awards.

GLTC offers a unique online ‘department store for kids’ – a treasure trove of brilliant and often exclusive toys and furniture for children and their parents. It’s committed to helping families make the most of childhood in every way; this is achieved by design innovation and rigorous testing to ensure the value, performance, and quality of everything they sell.

With its ‘Price Match Promise’, completely free returns on everything, and with fantastic customer service a constant priority, GLTC has seen its customer satisfaction index rise inexorably throughout the last 12 months despite the very tough retail environment.

Jamie Reeve, GLTC’s Executive Chairman says
‘We’re so pleased to have won this award for the fifth time – I’m especially pleased for my team and our suppliers, as they have all put in so much hard work designing and sourcing our range and improving our customer care’.