Over the last 20 years there has been a significant increase in skin related problems ranging from eczema to sensitivities. Pure and Gentle have developed an all round approach to dealing with the causes and symptoms of skin conditions and Flying Start spoke to co-founder Lisa Clunie, about the rise of Pure and Gentle and their approach to the numerous problems that customers contact them with.
Personal experience within her own family and her own sensitive skin gave her the knowledge of what skin problems are like to live with and how it affects your life. Lisa became very frustrated at not being able to find information and naturally based products or creams designed for specific skin conditions easily. After a number of conversations with friends it became obvious that she wasn’t alone and that there were a large number of people of all ages who suffered from a variety of skin problems which ranged from allergies to cancer, psoriasis to eczema and many more. Knowledge of the problems was only the first cog in the wheel, and after a lot of research she discovered the availability of numerous natural products to treat these conditions that had never made it to the High Street shelves.
In 2007 Pure and Gentle was launched and now concentrates on providing products for the relief of skin conditions and also on a number of other related areas backed up with research and information. Firstly, Pure and Gentle listen to their customers. Lisa believes this to be one of the most important aspects of the business. As a result they are in the process of constructing a directory of skin diseases for customers to access that will give information on each disease in plain English.
Pure and Gentle have developed the business to include a team of professionals who undertake research on skin problems and produce informative articles and information. They are looking to provide knowledge on how looking after your general health can help skin care in terms of nutrition and environment and they now have a large number of tips and advice for anyone, whatever condition their skin is in. Their research has led into a number of alternative areas that benefit from natural products, which include ranges for skin, hair and personal care for people with sensitivities. These are products known to be free from toxins and skin irritants that have been sourced from around the world and many have clinical trials and research behind them.
Pure and Gentle tests all of its products, not in some laboratory or by relying on manufacturer’s results but with family, friends and ordinary members of the public, many with skin complaints, and getting first hand feedback on each product before it appears on the site.
Lisa stated, “Our customers are our future and because we want to give them the best products and information we list all of the ingredients so you know what you are buying. We also list whether the products are vegan friendly, fair trade and soil association registered. As a result of customer feedback we are now providing product samples for them to try as we know this is so important for people with skin problems. We have also started a new party plan based business, PureandGentle@Home, where consultants can take products into homes to demonstrate them – another exciting development that we will progress in 2012. We have plans to grow the business but still ensure we continue to find the best products out there whilst providing up-to-the-minute information and articles.
You can find out more about Pure and Gentle and access more information at www.pureandgentle.com or email marketing@pureandgentleskincare.com or call 0870 042 2302 Monday to Friday 9.00am – 5.30pm
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